Marketing Manager DACH, Diagnostics

Are you a visionary marketer with a passion for healthcare innovation and diagnostics? Do you thrive in dynamic environments and want to make a real impact in women’s health through earlier and more accurate detection? Hologic, a global leader in diagnostic and medical technology solutions, is looking for a Marketing Manager – Diagnostics (DACH) to drive growth across Germany, Austria, and Switzerland.

Join us in our mission to improve diagnostic outcomes, transform the patient journey from screening to diagnosis, and pioneer state-of-the-art solutions in cervical and molecular diagnostics.

What to Expect

• Lead the diagnostics marketing strategy across the DACH region to drive growth and market share.
• Develop and implement country-specific and account-based marketing plans aligned with our overall diagnostics strategy.
• Drive new product launches and campaigns in cervical and molecular diagnostics, working closely with Sales, Market Access, Medical & Scientific, and Regional Marketing.
• Accelerate digital marketing and customer engagement using tools such as Salesforce and Pardot.
• Analyze market trends, competition, and customer insights to identify opportunities and shape strategic decisions.
• Develop educational and promotional materials and support sales teams with training and marketing tools.
• Manage the marketing budget and ensure compliant execution of all activities in line with regional regulations.

What We Expect

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field; Master’s preferred.
• Strong experience of Germany/Europe-based marketing or combined sales & marketing experience.
• Experience in Diagnostics with strong understanding of clinical microbiology and molecular diagnostics (cervical/women’s health strongly preferred).
• Deep knowledge of the healthcare landscape in Germany, Austria and Switzerland.
• Strong strategic, analytical, and project management skills.
• Proficiency in digital marketing tools and analytics; experience with Salesforce/Pardot is a plus.
• Excellent communication and presentation skills in German and English.
• A proactive, solution-oriented self-starter who can work cross-functionally in a matrix environment and build strong stakeholder relationships.

What We Offer

• A dynamic environment where your ideas shape how diagnostics reach clinicians and patients.
• High-impact work at the intersection of strategy, science, and commercial execution.
• Competitive salary and benefits, plus opportunities for development in a global diagnostics leader.
• A supportive, diverse, and inclusive culture focused on innovation and teamwork.

Ready to help shape the future of diagnostics and women’s health in the DACH region? Apply now!

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